Developing and executing highly effective marketing, communication and brand strategies is key to a company’s success. You can have great products but unless you get the word out, no one but you will know. How to do that? Start by listening to Patty Schmucker’s Radio AMB interview with Tina Perez. Tina is the Director of Beauty Industry Merchandising and Marketing at the Fashion Institute of Design and Merchandising (FIDM) in Los Angeles, and she’ll discuss her passion for the beauty industry, and for teaching.
Tina talks about how FIDM offers a number of AA and BA programs that focus specifically on the beauty industry, covering industry specific science, marketing, promotion and more. As someone who has been close to the business for years, she understands that beauty is an intricate part of each person. It encompasses how we feel about ourselves. How do trends influence that? How does fashion influence hair cuts, color, style, and even makeup?
Learning about the beauty industry and finding your place in it is academic. Teacher says. Listen in. And we promise … no homework!