Unless you have been living under a rock you have probably heard about the launch of the new Fenty Beauty makeup line by Rihanna. Her debut foray into makeup has taken the internet and beauty industry by storm. It’s understood that Rihanna is a huge name in both music and fashion at this point (have you heard of Fenty by Puma?), but how did she create such a stir with her makeup line? Well, it might have something to do with the fact that she debuted the line offering 40 shades of her signature foundation. Something previously unheard of in the world of makeup launches, her all-inclusive philosophy of creating a makeup line that would be accessible to all ethnicities, skin tones and colors has the beauty world a-buzz and woman running to the nearest Sephora to find their exact shade.
On the Fenty Beauty website, they describe Rihanna’s inspiration for the brand as “Rihanna was inspired to create Fenty Beauty after years of experimenting with the best-of-the-best in beauty—and still seeing a void in the industry for products that performed across all skin types and tones. She launched a makeup line “so that women everywhere would be included,” focusing on a wide range of traditionally hard-to-match skin tones, creating formulas that work for all skin types, and pinpointing universal shades.” Rihanna has clearly established what the main DNA of her brand is all about. My question is, in all of this hype and fever over skin tone and inclusivity why would she not also consider skin type and texture? Her foundation in all of its multi-cultural glory only caters to one type of skin: Oily. The foundation is only offered in a matte finish and after watching countless reviews on Youtube a theme has emerged: it’s not for people with dry skin. How could this have been overlooked by her product development team? Not sure, but what I do know is that to be purely “all inclusive” taking into consideration skin texture would be just as important as tone.
So why am I pointing this detail out right now? With the gigantic selection of beauty products available to us, we rely on these companies to do proper product development and to truly listen to their customers wants and needs and while having a large shade range is obviously important, addressing the differences in textures and individual skin needs are just as important. While building a brand that speaks to all, if it only truly works for a select few with the appropriate skin texture than just how truly inclusive is it? I think beauty companies need to be able to address all of these factors when in the R&D stage for products and try to address this from all sides and not just a single sided view. Hopefully, the Fenty Beauty line will be bringing more products to the table that are truly all-inclusive and strive to address all skincare and beauty needs that both women and men can feel good about.
Author: Alicia Benkovich