On December 4th, 2017 Patagonia made a very public outcry against the White House Administration’s decision to downsize two of our National Parks: Bears Ears and Grand Staircase-Escalante National Monuments by nearly 2 million acres. If you had visited their website you would have witnessed giant white letters on a black background offering a stark message: “The President Stole Your Land”. Now there is a public outcry to tell your senators to protect our national monuments by signing on to the ANTIQUITIES Act of 2018. REI, the Natural Resources Defense Council, the Sierra Club, Grand Canyon Trust, and native American Indians including Navajo Nation, Hopi, Ute Mountain Ute Tribe, Ute Indian, and Pueblo of Zuni —have all united in a lawsuit against the administration.
Companies like Patagonia and REI have a deep-rooted connection to the outdoors and this nations national parks and monuments. Getting their community involved in fighting for a cause such as this only solidifies their relationship with their audience and unites them in a common fight. More companies can learn from this example of community-based outreach and gain a bigger and stronger sense of brand identity and community building.
This is a time in the history of our nation that calls for more people to be educated and involved. We need to ask questions like what is the ANTIQUITIES Act of 2018 or who benefits from a decrease of 1.1 million acres, or 85 percent, of its land area in the Bears Ears National Park, and the Grand Staircase-Escalante monument reduction of 800,000 acres, or 45 percent?
Protecting the environment has always been important to us at American Made Beauty. Want to learn more Want to learn more about ANTIQUITIES Act of 2018? Click HERE