Tags : americanmadebeauty, beautybrands, beautydistribution, beautyindustry, branding, brandowners, buyers, claims, distribution, distributionready, followthebuyers, globalization, internationalbeauty, labeling, madeintheusa, marketing, opportunity, pattyschmucker, radioamb, retailers, success
Is your beauty brand distribution ready? Is it discoverable? These are two very important questions and on this episode of RadioAMB, Patty Schmucker addresses these issues. Departing from Radio AMB’s normal format, Patty dedicates this episode to brand owners and shares her insight after reviewing hundreds of brands to present to retailers and distributors around the world. The globalization of beauty.
Patty collected the most frequently asked questions from brand owners on where and how to sell, what buyers look for in selecting brands and key points on labeling, claims, and navigating international opportunities. She also goes into detail on how to create a brand that’s both protectable and recognizable.
Listen in as Patty gets to the roots of what it means to be distribution ready and why some brands fail while others succeed. We think that is pretty important in all things in beauty.
If you want to learn more about Patty’s consulting services CLICK HERE to visit the Performance Branding Services page on AMB.