The Huffington Post reported on a survey of 1,000 men in the US and UK conducted by JWT, men are increasingly feeling the pressure to beautify themselves and they are buying and using more and more skin care and makeup (yes, I said makeup) in order to look their best. Patty Schmucker’s guest today on RadioAMB, Nolan Robert of Eleven for Men, knows this firsthand. Nolan started out in musical theater doing his own makeup and then, later on, worked behind the Mac counter. His experience has helped him develop a line of makeup that is suited specifically to men’s needs.
Having the experience of developing a makeup line earlier on in his career, Nolan was able to learn from his prior mistakes to create a new line that found inspiration from his life experiences, his special connection to his spirituality and his lucky number….eleven. Nolan discusses how he is developing a new brand of products that are designed for the special needs of men. Hear about his thinking to develop the right textures, packaging, and psychology that has lead the product development process.
Listen in as Patty and Nolan discuss what it takes to create a makeup line and why crossing gender lines is the way of the future. We think that is pretty important in all things in beauty.Read more