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Patty Schmucker – Globalization of Beauty

globalization

Is your beauty brand distribution ready? Is it discoverable? These are two very important questions and on this episode of RadioAMB, Patty Schmucker addresses these issues. Departing from Radio AMB’s normal format, Patty dedicates this episode to brand owners and shares her insight after reviewing hundreds of brands to present to retailers and distributors around […]

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Big Data is Big Business

data

The beauty industry is dialing into data to help brands and industry professionals make informed decisions. Moving ahead and remaining relevant in order to shift beyond the competition is of the utmost importance in today’s modern age. By using data and insights, brands can model their business to reflect changing needs. The Professional Beauty Association […]

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